Trade Associations grow and maintain members through reputation for excellent service, representation, collaboration and value for money. A database needs to assist in all of these, and more besides. Stratum excels at mirroring your organisational structure and wins over on reliability, access and providing a personalised member experience.
Stratum Benefits for Trade Associations
Call scripting and easy logging aids Customer Helpline
Access to data at all times for field staff
Menu of scheduled reports sent to desk-top at one click
Handles multiple subscription types and payment periods at once
Mailings despatched in selected format with Mailsort discount applied
Full Event management capability built in
SMS text facility instantly sends critical reminders (e.g. event attendance)
Maintains personal and business interest lists
Records maintained of consultation activity, surveys etc on key sector issues
Full interaction history by type
Promoting Two Way Communication
Stratum is always available for remote access, empowering local and regional Co-ordinators to service the membership at grass roots level. Segmented profiling allows targeting for events and issues that affect Special Interest Groups. Members benefit directly from web integration through facilities for on-line join and management of their personal details, preferences and payment options.
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